You now understand the significance of these pages. It’s time to optimize them. This simple checklist will aid you in attracting more customers to the website and generating more leads. You can express your gratitude to us later.
Clean URLs
Your local landing pages should feature well-structured and clean URLs. This kind of URL is easily comprehensible for both search engines and humans. For instance, a clean URL for a local landing page might look like this: www.yourdomain.com/locations/plumber-tampa/
Include Keywords in the Title Tag
The title tag is the blue link that appears in search results. Ensure that you use the keywords you wish to rank for, along with your location, in an easy-to-read format.
Embed a Map on Your Page
On your landing page, pin a map that displays the areas you serve. This will allow users to quickly and easily determine if they match with those regions.
Include a Call-to-Action (CTA)
Incorporate a CTA that is prominently visible to the user and, more importantly, easy to use when they believe your services align with their needs. This is a simple element that is often overlooked. Here’s a clear and effective example of a CTA.
Incorporate Special Offers
Incorporate any special offers you have to encourage users to inquire about your services. These offers don’t need to be extravagant; they can be straightforward and to the point.
Name, Address, and Phone Number (NAP)
Ensure that your NAP remains consistent across all websites, including Google My Business, Yelp, and others. This consistency will enable your customers to access accurate information and build trust.
Utilize Local Schema Markup
Local business owners are not utilizing this feature adequately. We strongly recommend that all local business owners incorporate Local Schema markup. Doing so will result in your reviews, opening times, and other details being featured in search results.
Create Separate Location Pages
If you provide services in multiple states or regions, it’s advisable to create unique and separate content for each of these pages. This approach will enhance your chances of ranking well with various keyword variations, such as plumbers in Tampa, St Pete, Clearwater, etc.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Clearwater SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
