Your social media activity is essential to your business, but how exactly does it affect conversion rates? Many people think that social media simply exposes their brand to more people and encourages customers to purchase. While these claims are valid, there’s a lot more going on behind the scenes. Here are three ways that social media marketing Melbourne focuses on to get your business ahead of its competition.
1) Social Proof:
Everyone loves an expert. It makes you feel like others have tried something before, so it must be good. Convince prospects that other experts use your product or service by including case studies or testimonials with success stories on your website or blog posts. If possible, look for opportunities to have influencers talk about your product or business model using a social media platform.
This can develop a rapport with customers and spark interest in your business or product without being the expert yourself. Social media works well for retail companies because these platforms are made up of users who love sharing their opinions on products they use and like (especially if they aren’t readily available at local brick-and-mortar stores).
Appealing to popular tastes has always been an effective strategy for marketing—now you have access to shout out from potential new buyers!
2) Sharing Content is Easier:
If there’s one thing that we’ve all experienced, it’s trying to send someone a link via text only to find out that it doesn’t load or is an invalid URL. If a link you send out on social media doesn’t work, your potential customer will give up and move to another platform before they even get the chance to check it out.
Make sure that you have clear call-to-action links embedded within each of your updates so that people can easily navigate through your website and purchase from you quickly. Also, be sure to include a short description explaining why the message will benefit them so people understand how they could use the information. Your customers are more likely to follow along with the rest of your social media feed if they know what they can get out of it, rather than simply trusting you that the links are essential.
3) Attraction:
Everyone who wants more business for their company wants to be popular on social media to reach as many potential clients as possible. That’s why your brand must always attract new fans because you never know when the one person who could boost your business is in front of you on a social media platform. You should be using your updates to share information that ties into the messages and feelings that people already have about your business or products. When you attract new fans, they may just become customers of yours later! These are just three strategies that you can use to boost your conversion rates. Use the information from this article to inform how you run your social media marketing campaign, and don’t be afraid to try out new things! This is a constantly changing industry,, so always stay up-to-date with the latest trends and changes. If you’re looking for more advice on improving conversions through social media and beyond, the expert team of social media marketing, Melbourne, can help you!
