Website & Content Strategy

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How To Leverage PPV Traffic

A summary by alexis james | See all summaries by alexis james

Now that many are jumping ship from Google AdWords and looking for ways to monetize in different mediums, Pay Per View traffic is becoming more and more common. This post takes a look at how you can integrate a plan like this into your revenue... Read More »

Problem Solving Your Way Towards Profitability

A summary by alexis james | See all summaries by alexis james

Are you solving problems for your readers? This post points out that sharing your expertise in a certain area and thereby helping your readers can be the key you need to draw more pageviews and help your site become more profitable. Read More »

Never chase a market leader. Instead start a new race.

A summary by alexis james | See all summaries by alexis james

With the advent of Apple's iTab, we'll likely see various companies doing different versions on the same technology. But what if instead of chasing an industry giant, your company sought to become a giant itself? This post looks at innovating... Read More »

Tactic Lust

A summary by alexis james | See all summaries by alexis james

You've likely had a moment of tactic lust, or succumbed to it all together at one point! You know, that moment where you read about or participate in a new technology and think your site, company, business, etc. just HAS to try it out? But maybe... Read More »

The Moment Of Truth

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The debate regarding who will pay for content and way marches on as the New York Times announces they'll be making readers pay. This blog looks at how to judge whether or not your customers are ready to pay. Read More »

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Who Are You Trying To Impress?

Posted by: Shoe Money Blog on February 3, 2010
You know that guy in the club… who paints his fingernails black, has some crazy hair thing going on, and wears eye liner and girls jeans?   The weirdo who is on the dance floor cutting it up with the chicks while you and all your buds sit and laugh at him.  Who the hell does...

What’s Behind the Rise of Content Marketing?

Posted by: Propelling Brands Blog on February 1, 2010
Adam Needles examines the dynamics driving the emergence of content marketing as a new B2B marketing discipline.

Leverage What You Have and Take Your Blog to the Next Level

Posted by: ProBlogger Blog on February 1, 2010
This post continues my series exploring Principles of Successful Blogs. Have you ever seen a snowball rolling down a hill, gathering speed and momentum and growing in size as it rolls until it gets to a size that will destroy anything and anyone in its path???   Me neither…. not...

Pay Attention to Idle Pages

Posted by: Danko Gulsoy on January 28, 2010
Websites that have been around for awhile tend to lose their online appeal. Over a period of time, a company should know which pages attract the most visitors and which pages have the least visitors. First thought is to delete the unused pages or to simply stop updated them, but...

The Future of Content is here

Posted by: Optaros Blogs on January 28, 2010
This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?

The Focus for Content Marketing is Not Format

Posted by: Ardath Albee on January 26, 2010
I’m getting a lot of questions these days about content marketing. Thank you one and all! I love that B2B marketers are working on embracing the idea of content marketing, but I’d like to point out that there’s a better way to go about it than focusing first on...

The Five Basic Components of an e-Commerce Storefront

Posted by: Solutions Are Power Blog on January 25, 2010
Over these last two months I have gotten a real education in the construction of an e-commerce system. Beyond building the basic web site there are the five key components of an e-commerce site which include the secure certificate or SSL certificate. Now that we have the storefront...

Re-casting How We Think About B2B Marketing Automation

Posted by: MarketingProfs on January 21, 2010
How do you define marketing automation? What role should marketing automation technology play in enabling a B2B marketing organization’s strategies and tactics? Adam Needles of Silverpop explores a ’strategic’ definition of B2B marketing automation that rethinks...

Set Your Content Free for More Clickthroughs

Posted by: The B2B Lead Blog on January 13, 2010
I will be the first to admit that I have been very skeptical about “setting my content free” (not using forms in front of eBooks and whitepapers.)  I feel like if my job is lead generation then I have to capture those downloading.  But after much deliberation and...

Are You Getting Dangerous Feedback from Your Readers and Prospects?

Posted by: Copyblogger Blog on January 11, 2010
Feedback is the cornerstone of community-oriented, kumbaya-style blogging. Like a beautifully polished mirror, we take our best ideas from the wants, needs, and desires of our readers. So as we all know, the smartest thing content creators can do is to solicit feedback. If our...