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Trends and challenges in Web Analytics in 2010

A summary by alexis james | See all summaries by alexis james

This post summarises the main challenges and gives tips on approaches some managers within the web analytics world are using to overcome them and how you can implement them into your plans. Read More »

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Categories: Web Analytics | Posted by: econsultancyinternetmarketing | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

My Basic 3 Pronged Approach To Website Analytics

A summary by alexis james | See all summaries by alexis james

If you're using basic analytics, you may be over-looking important components to your strategy. This post investigates a few options for taking it to the next level. Read More »

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Categories: Best of Online Marketing, Web Analytics | Posted by: shoemoney | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

Web Analytics Tools to Measure Your Social Media Program

A summary by alexis james | See all summaries by alexis james

If you've ever wondered how and if you can measure social, this post is for you! It investigates several tools to help you quantify your social media efforts. Read More »

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Categories: Best of Online Marketing, Web Analytics | Posted by: timberlineinteractiveblog | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

Find the Content Your Readers Love With Analytics

A summary by alexis james | See all summaries by alexis james

Creating content that people want to use and share is an art, but measuring HOW they do those things is a science and if you want to understand what's working and what isn't, you should understand the important parts of this science. Read More »

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Categories: Best of Online Marketing, That's what she said, Web Analytics | Posted by: YOUmoz | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

A Model for Scoring Content on Media Sites

A summary by alexis james | See all summaries by alexis james

If you feel your analytics reports are falling short in itemizing the success of your content, take a look at this post. It breaks down the areas you should be measuring and how to do so. Read More »

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Categories: Best of Online Marketing, Web Analytics | Posted by: abehnam | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

Posts

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Perils of PPC Click-Through Rate Analysis

Posted by: RKG Blog on March 10, 2010
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with...

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

My Banner Ad Stats Dont Match My Google Analytics Stats?

Posted by: Crenk Blog on March 8, 2010
Most analytics tools measure different things using different techniques, so its rather inevitable that they wont correlate. I don’t know what system or package you’re using for counting your banner ad impressions, but I’m going to spin out a scenario and then you can tell me...

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

A/B Test Case Study: Can Split Test Results Be Trusted?

Posted by: Get Elastic Blog on March 5, 2010
In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement with help of previous tests on the checkout...

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

The secret life of the website visitor

Posted by: Luna Metrics on March 3, 2010
It is amazing what our visitors know and don’t tell us. That’s why we have to keep asking them, and surveying, and looking at our analytics A couple days ago, I was working with a customer on his website, and saw that as soon as the visitor chose to put something into the...

Read full post » | No Comments » | Rated: 2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 5 (2 votes)

Analyze this: A sales team’s guide to insightful analytics

Posted by: eMedia Vitals on February 26, 2010
It’s not easy being in ad sales these days. We bear the responsibility of generating the majority of revenue associated with our publication(s) but have almost no decision-making authority when it comes to the tools, technology and training we need to gain a competitive edge.   I...

Read full post » | No Comments » | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

New vs. Old: The Evolution of our Ability to Listen

Posted by: Eric Feinberg on February 18, 2010
The styles, tools and types of connections we are able to make with our visitors are more impressive and powerful than ever before. But we’ve still got a long way to go. Let’s consider where we’ve been and where we’re heading…

Read full post » | No Comments » | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

Online Marketing Optimization: Does my 95-year-old Grandmother Understand Split Testing Better than your CMO?

Posted by: Marketing Experiments Blog on February 18, 2010
How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

More Analytics Platforms I’m looking at right now

Posted by: webmetricsguru on February 18, 2010
i got the impression people like the posts that I have written comparing the Social Monitoring platforms with each other and over the last few weeks I compared Radian6, Alterian, Sysomos, Brandwatch and Biz360 on the same features (volume, sentiment and geolocation) However, I have...

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

Track Subdomains in Google Analytics

Posted by: Marketing Technology Blog on February 16, 2010
With software as a service (SaaS) vendors like Compendium, you delegate a subdomain and host your blog on a different subdomain than your website. Commonly, this is accomplished with blog.domain.com and www.domain.com. Typically companies implement a totally separate account in...

Read full post » | No Comments » | Rated: 1 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 51 vote, average: 3.00 out of 5 (1 votes)

5 new things marketers should know about analytics

Posted by: iMedia Connection on February 10, 2010
Web analytics continues to evolve with the digital space, and if you’re not paying attention, you’re falling behind. These points will bring you up to speed.

Read full post » | No Comments » | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)