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Archive for Web Analytics

Keyword Opportunities: Using Explore To Find Data You Didn’t Know You Had

September 1, 2010
Most people know that the top performing natural keywords are almost always on the first page of search results and usually in the top couple results.  These are easy to identify in the Natural Search report, but may be difficult to improve on.  Frequently, SEO analysts will look for keywords...

Posted in Search Marketing, Web Analytics | No Comments »

IBM and Coremetrics: It’s Official

August 2, 2010
Today we accomplished an important milestone in the history and the future of Coremetrics: IBM’s acquisition of Coremetrics is now official. I am personally and professionally delighted to share this information with you. This deal marks the beginning of a new chapter in IBM and...

Posted in Search Marketing, Web Analytics | No Comments »

Make the Most of A/B Website Testing with Coremetrics Reporting

July 27, 2010
If you’re ready to begin doing A/B testing on your site there are a number of good options available to track performance in Coremetrics reporting. For Homepage Testing Implement Page View tags with distinct Page IDs that flag each test version. For example, Page ID =...

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The Three Elements of Online Marketing

July 22, 2010
Does anyone remember the early ’90s cartoon show Captain Planet? When you hear that name what comes to mind? Perhaps Sunday morning cereal with the kids, the Planeteers or the magic rings, each controlling an element of nature? Whatever memory this show evokes, developing an online...

Posted in Online Advertising, Search Marketing, Web Analytics | No Comments »

The retail space is about to see a mobile explosion (x2)

July 21, 2010
The iPhone 4 was released a few weeks ago and the results have surpassed the hype with 1.7 million phones flying off the shelves in the first three days alone. The iPad hasn’t done too shabby either, reportedly passing 3 million sales in the first 80 days. So, what does this mean for the...

Posted in Search Marketing, Web Analytics | No Comments »

wehkamp.nl Scores Big with Advanced Email Targeting

July 14, 2010
I can imagine there are quite a few gloomy faces in the streets of Amsterdam this week as the Dutch national football team fell just one game short of football immortality on Sunday. I for one thought the Oranje played valiantly throughout the tournament, and their efforts should elicit nothing...

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Saving Time with Workbooks.

July 8, 2010
Workbook is one of the new features of Analytics 2010 introduced in June. It is a very useful tool that allows you to manage and group different reports in one place. For example they could be used by a retail company to provide separate groups of reports for each store. Each of these...

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Best Practices for Building Brand Experience Via Social Channels

June 30, 2010
I was walking through Barnes & Noble last weekend when I saw The Social Media Bible and it got me thinking, why have marketers transformed “social media” into a complicated tool that brands continually misuse and fail to integrate successfully into other marketing campaigns? The essence...

Posted in Search Marketing, Social Media, Web Analytics | No Comments »

The State of Marketing Industry – Creating a Solid Foundation

June 28, 2010
As CSO at a marketing optimization organization, I have first-hand experience with how overwhelming it can be to determine the best way to allocate marketing spend to drive traffic to a company’s site and increase conversion rates. Do you focus on display ads and banners, keyword advertising,...

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Where is the beacon?

June 28, 2010
In the hustle and bustle of a business day, sometimes the task of optimizing your web site recommendations may get put on the back burner.  Maybe you don’t know where to start.  Coremetrics can shed a powerful light on the subject with the latest Intelligent Offer v7 application. 

Posted in Search Marketing, Web Analytics | No Comments »


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