Tell me how marvelous your search advertising program is. Tell me how you’ve written the book on paid search bid optimization. But if your paid search is managed via a standalone tool that is loosely tied to web analytics then I’m here to tell you that your search advertising is likely to hit a ceiling, [...]
Your search advertising hit a ceiling? Break away from the standalone PPC trap
A summary by alexis james | See all summaries by alexis james
This post makes the case that marketers need to attach their PPC campaigns to hard-and-fast analytics numbers so they can tell where their advertising dollars are being used the best, and how to tweak their campaigns.
Posted by The Metric System Blog on March 15th, 2010 | Original Post »
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Tags: ad attribution, ecommerce, multi-channel, online metrics, platform, shop.org speaker, targeted ads
Categories: Search Marketing, Web Analytics
Posted by themetricsystem on March 15th, 2010 | Rated: 
(1 Ratings)
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