I was asked to write a response to this question, “In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.” Read ClickInsights: What ROI metric…
Lead generation metrics should emphasize opportunities not just leads
Posted by Brian Carroll on October 27th, 2009 | Original Post »
| Tags: b2b, brian carroll, complex sale, demand generation, InTouch, lead generation, lead management, lead nurturing, marketing, sales leads
Categories: Email Marketing, Online Lead Generation, Social Media | Posted by startwithalead on October 27th, 2009 | Rated: 
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When measuring lead generation, looking at the “why” is just as important. Digital marketing has grown in complexity. Hopefully with the advent of more measurement tools, marketers can further monitor the success of campaigns as well as opportunities for conversion.