Social Media

This post covers Customer Service, Crisis, Corporate Speak, Competition and Confidentiality as ways businesses need to handle potential disaster when and if it strikes. Read More »

When monitoring your brand online there are a few things you should be watching for. Anything from a complaint to a compliment to what this post calls the Expressed Need. Read on for more info. Read More »

Social media is predicated on the idea that people trust those in their circle, on their "friends" lists, etc. But a new study shows only 25% of consumers say they trust their friends to give them good information about a company. Where does that... Read More »

While many of us, on a personal level, are more than familiar with the integration of social media, there can be a disconnect with corporate sites. This post investigates various methods by which corporate sites can become relevant again. Read More »

This post underscores that people talk about you (or not talk about you) because of how it makes them feel, not how it makes you feel. So in some instances, word of mouth marketing and viral campaigns just won't happen. Here's how to know if you... Read More »