Search Marketing

The best search marketing, search engine optimization (SEO) and paid search (PPC) blog posts all in one place

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4 Ways to Get Your Business Found by Local Searchers

A summary by alexis james | See all summaries by alexis james

Local businesses have unique opportunities to optimize their web presences to help customers find them via search. This post goes into detail about some of the best ways to draw in searchers. Read More »

SEO and Software Don’t Mix

A summary by alexis james | See all summaries by alexis james

This post contends that SEO isn't something that can be fully automated. Although there's a desire to streamline a process down to a science and eliminate as much human interaction seems to be a growing trend it doesn't work for marketing a website... Read More »

Craigslist Can Help You Draw in Traffic

A summary by alexis james | See all summaries by alexis james

Have you included Craigslist in your SEO strategy? It may not be the first thing people think of when trying to optimize for search engines but this post points out it can be a valuable asset, and not in a spammy way! Read More »

Five common SEO mistakes made by e-commerce sites

A summary by alexis james | See all summaries by alexis james

Are you making these mistakes? Read this post to avoid some common pitfalls of search. Read More »

An ROI-boosting alternative to search marketing

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Search marketing and SEO are crucial parts of any online marketing campaign but this article points out there's a way to branch out from search and still engage ROI. Read More »

Posts

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Recovering From Drop In Revenues

Posted by: 1st On The List on March 11, 2010
How to Recover in 2010 from a Steep Drop in Revenues/Sales in 2009 A lot of businesses have seen a steep drop in their 2009 sales. 2009 was one of the worst recessions in the last 50 years. It has become evident that the economy is on the verge of coming back. Now businesses are...

How to: Get SEO analytics beyond the stone age

Posted by: Conversation Marketing Blog on March 11, 2010
The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data. This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of...

Twitter, Facebook; How About Using YouTube As Part Of Your SEO Campaign?

Posted by: Search Engine People Blog on March 11, 2010
Guest blog post from Danielle Ingram, Content Writer at Creare Communications. Discusses the benefits of utilising YouTube as part of an SEO campaign. Post from: Search Engine People SEO Blog Twitter, Facebook; How About Using YouTube As Part Of Your SEO Campaign?

What is Keeping Your Site From Being Listed?

Posted by: Danko Gulsoy on March 11, 2010
Registering with search engines can be a challenging task. You may find yourself registering your web site with a search engine only to find out a few days or weeks later that your site is nowhere to be found in the search engine’s database. Search engines, such as Google and...

5 Steps to Going Mobile with Your PPC Campaign

Posted by: Search Engine People Blog on March 4, 2010
A look at how to jump start a mobile paid search campaign in 5 easy steps. Post from: Search Engine People SEO Blog 5 Steps to Going Mobile with Your PPC Campaign

The BASICS to Google Local Results for Businesses

Posted by: David Rodecker on February 20, 2010
If I only had a nickel for every time someone asked me “What’s the secret to getting good results on Google?” In my line of business, it’s the question that I have to ask myself every day. My company strives to be the best at getting results for our customers in the local and...

A 3 Step Program to Driving Bottom Line Results with SEO

Posted by: Seth Besmertnik on February 20, 2010
“Just because I get the potential of SEO, doesn’t mean I’m not extraordinarily frustrated by the lack of accountability and scale….” I’ve heard those words, and sentiments similar, literally hundreds of times as I’ve spoken to senior executives and online marketing...

Thoughts on SEO Certification and What it Means

Posted by: Web Success Team on February 17, 2010
SEO certification is one of the hottest topics among online marketers. It is one of the most controversial and misunderstood because there is no consensus on a uniform certification.

Listen to Your Customers to Adjust Your Keywords

Posted by: Search Engine Guide Blog on February 17, 2010
by Mike Moran You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying? Time was that listening to customers demanded...

7 Answers to News SEO Questions You Should Know

Posted by: TopRank Blog on February 12, 2010
Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search...