Connecting to Customers Using Emotion
June 2, 2009
A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum.
Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research...
Posted in In the Trenches, Integrated Strategy | 1 Comment »
