Paul Dunay

Archive for Integrated Strategy

You can’t Restructure your Way to Transformation

August 25, 2009
Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. When you visualize your strategic plans visualize your plans in 3 boxes: Box 1 – Managing the Present Box 2 – Forgetting the Past Box 3 – Creating the Future Most...

Posted in Integrated Strategy | No Comments »

Growth through Disruptive Innovation

June 23, 2009
Takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum. So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to global...

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Connecting to Customers Using Emotion

June 2, 2009
A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum. Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research...

Posted in In the Trenches, Integrated Strategy | 1 Comment »

If I had a dollar …

May 7, 2009
Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited...

Posted in Content & Copywriting, Integrated Strategy, Social Media | No Comments »

More Thoughts on Thought Leadership

February 26, 2009
Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can...

Posted in In the Trenches, Integrated Strategy | 5 Comments »

People don’t buy “run of the mill” anything anymore!

January 22, 2009
I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have transparency through the use of search engines they can...

Posted in Content & Copywriting, Integrated Strategy, Social Media | 1 Comment »

Who Is Doing Major Corporate Events?

December 23, 2008
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business...

Posted in Integrated Strategy, Question of the Week | 4 Comments »

Why Video Needs to Be in Your New Media Tool Kit?

October 13, 2008
Video may be more important than any of the new medias like blogging, podcasting, or RSS. And it’s not just for professionals or amateurs, understanding video’s potential to create interactive, Multi Sensory experiences for clients and prospects is the key to unlocking its value for you.

Posted in Integrated Strategy | No Comments »


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