Online Advertising

This post makes the case that marketers need to attach their PPC campaigns to hard-and-fast analytics numbers so they can tell where their advertising dollars are being used the best, and how to tweak their campaigns. Read More »

This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems Read More »

This post expands on the idea of a “mutualized phase” of content and advertising that leverages a blend of professional content and UGC from Twitter, blogs, videos and images. Users are looking for more and more content and this strategy makes... Read More »

The average internet marketer is so overwhelmed that they wind up doing only what is necessary to keep things rocking along. How do you rise above that and generate more sales with your current campaigns? This post provides some suggestions. Read More »

This post takes a look at an ad engaging with what the author calls "sub-viral marketing" but admonishes that something so subversive can be a risky strategy at best because it can result in millions of dollars worth of free publicity or it can... Read More »