About
The Rimm-Kaufman Group provides paid search marketing services to online retailers. Our clients range from startups to the Fortune-500 and include both B2C and B2B direct marketers.
Company or Organization
The Rimm-Kaufman Group
Blogs
RKG Blog hasn't created any public blogs yet.
RKG Blog's Recent Activity
-
RKG Blog wrote a new blog post: Perils of PPC Click-Through Rate Analysis 6 days ago
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program [...]
-
RKG Blog wrote a new blog post: Maximizing ROI: The Wrong Game 4 weeks ago
My SEL piece from this morning in case you missed it.
How could anyone oppose ROI maximization? Don’t all advertisers want better ROI?
Well, no.
Volume and Efficiency are always at tension and how that tension is balanced is highly revealing.
There are two fundamental approaches to this problem:Spend the budget and “maximize the ROI”; and
Hit the efficiency [...] -
RKG Blog wrote a new blog post: SEM: Pricing Revolution 4 months ago
Compensation models for SEM firms are changing and must continue to change. Over the next two or three years many of the dinosaur agencies will fall because they cannot adapt.
Changes must come in the pricing models and in the overall compensation amounts, and these changes will revolutionize the industry…for the better!PRICING MODELS: We’ve [...]
