Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it’s not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked [...]

It seems that many of the companies I’ve worked with have been possessed when viewing pages per visit and reducing bounce rates. Since it’s such a well-known metric, I see many companies put goals into place for their online directors to improve them. I don’t advise it and I rarely care that my [...]

Well… up until now, you couldn’t. Thank goodness that there are analytics firms like Webtrends charging ahead on this front. Webtrends (disclosure: they are a client) made a decision over a year ago that the web site was but a small piece of the overall analytics puzzle.
Since then, they’ve been advancing [...]

With software as a service (SaaS) vendors like Compendium, you delegate a subdomain and host your blog on a different subdomain than your website. Commonly, this is accomplished with blog.domain.com and www.domain.com. Typically companies implement a totally separate account in Google Analytics to monitor the blog subdomain. It’s actually not necessary.
Google Analytics [...]

There are several businesses I work with… and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don’t even acknowledge that there is a customer.
Copernicus has been identified as the father of modern day astronomy since [...]

Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. The popularity/authority of your site [...]

The folks at Cantaloupe distributed this incredible video just in time for Halloween. I even got to make a little cameo appearance since the interviews were filmed at the ExactTarget Connections conference.

If you don’t see the video, be sure to click through to the post. The point of the video is critical – [...]

I love the Mac ads.

Most people do, because they’re funny, without being offensive.  They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get “right to the pain”.
As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising.  But [...]