Joe Pulizzi's Profile

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About

Joe Pulizzi is a speaker, author, entrepreneur and evangelist for content marketing. Founder, Junta42. Author, Get Content Get Customers (McGraw-Hill).

Company or Organization

Junta42


Blogs


Joe Pulizzi's Recent Activity

  • Joe Pulizzi wrote a new blog post: Brands as Publishers – Where’s Your Content Strategy?   2 weeks, 3 days ago

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    Just returned back from Online Marketing Summit 2010 where the statement "brands as publishers" almost seemed overused. Although we've been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this is the first time I've heard this [...]

  • Joe Pulizzi wrote a new blog post: What to do without Content?   3 weeks, 3 days ago

    Social media, search engine optimization, online lead generation…

    None of this can exist without a content strategy.

    What does this mean?

    Think of the following:

    What is your brand story?
    What is the niche you need to be an expert in for your business to grow?
    What are the informational needs of your target audience?  What are their pain points?

    Without a [...]

  • Joe Pulizzi wrote a new blog post: What to do without Content?   3 weeks, 3 days ago

    Social media, search engine optimization, online lead generation…

    None of this can exist without a content strategy.

    What does this mean?

    Think of the following:

    What is your brand story?
    What is the niche you need to be an expert in for your business to grow?
    What are the informational needs of your target audience?  What are their pain points?

    Without a [...]