Jonathan Kranz's Profile

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About

Jonathan Kranz is the author of Writing Copy for Dummies and a thirteen-year copywriting veteran who specializes in transforming complex messages into compelling, sales-generating content. His clients include Cisco, Dell, Dow Jones, Fidelity Ventures, Gomez, Harvard Business School, Liberty Mutual, Wausau and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing training sessions that help organizations leverage their internal expertise to establish authority, attract leads and build market presence.

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Writing Copy for Dummies


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Jonathan Kranz's Recent Activity

  • Jonathan Kranz wrote a new blog post: Odd Funnel Steps in Google Analytics Goals   2 months ago

    I’ve written a post in the past about problems with data in Google Analytics funnel reports, but this is one I just remembered that isn’t covered there.
    Have you ever seen a funnel like this one?

    What’s up with that second step, the one with no label?
    The answer is that the funnel was changed during the time [...]

  • Jonathan Kranz wrote a new blog post: The new AdWords reports   2 months, 2 weeks ago

    If you don’t see them yet, you will over the next couple of weeks as they get rolled out: new AdWords reports in Google Analytics.
    What’s so new and great about them?
    What’s still there
    They’re still under Traffic Sources, which now shows the (rearranged) AdWords section with the new reports. They’re not all new though: the Campaigns [...]

  • Jonathan Kranz wrote a new blog post: Custom Variables, Part II: The Code   3 months, 1 week ago

    In Part I of this series on custom variables, we looked at why you might be interested in using them. Now, let’s take a look at how you actually implement them with code on your site.
    Set a custom variable
    The code for custom variables is really easy, it’s just a single function. (If you ever used [...]