Jeff Pedowitz's Profile

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About

Currently President and CEO of The Pedowitz Group, a Web 2.0 marketing consulting firm that specializes in lead and revenue generation. Almost 20 years of experience leading both B2C and B2B organizations to outstanding results in increasing revenue and lowering costs. I started my career with Subway Sandwiches, where I successfully built out a territory to include 35 owned and franchised stores. From there, I held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet. Prior to founding The Pedowitz Group, I held the position of VP of Professional Services for Eloqua, one of the world's leading providers of demand generation software. In that role, I spearheaded a best practices consulting organization from the ground-up and helped Eloqua achieve a significant thought-leadership position in the marketplace.

Company or Organization

The Pedowitz Group


Blogs


Jeff Pedowitz's Recent Activity

  • Jeff Pedowitz updated the ”OMC Member” information on their profile   7 months, 3 weeks ago

  • Jeff Pedowitz wrote a new blog post: The One-Armed Basketball Player   8 months, 2 weeks ago

    When I was a kid, we used to play basketball all the time.  Every day, after school we would be out there, playing until well after sun-down.  There was a kid named Robert who was a few years younger than us.

    He was pretty fast and you could tell he was going to be a great [...]

  • Jeff Pedowitz wrote a new blog post: 5 Ways To Pay For Demand Generation   1 year ago

    There are many marketers that value the role lead and demand generation play in their organization, but often times, coming up with budget to pay for the platform is often an issue. Value in an organization is placed on traditional things like PR, Direct Mail, Tradeshows, etc. The trouble is, these channels are difficult to [...]