About
Gretel Going is a partner at Channel V Media and co-publisher at Channel V Books. Her background is heavily rooted in media (print, online, and TV production), marketing and audience generation. Her formidable array of life experiences, relentless curiosity and passion for connecting with audiences led her to be an early adopter of social media as the creator and writer of two must-read blogs, cited by major traditional and online publications including The New York Post and Gawker, and earning interest from several major publishing houses. Since then she has continued to demonstrate her understanding of social media’s uses and potential by leading successful programs for CVM’s B2B and B2C clients.
She introduced San Diego to its first literary magazine in 2003, as well as worked in positions across the board at Chicago magazine, Dynamic magazine, the Custom Publishing Council, Rosen Group PR, and, yes, The Jerry Springer Show.
In 2009, Gretel and the team at CVM introduced Channel V Books, CVM's publishing division, which bridges the gap between traditional publishing and self-publishing once and for all. Offering authors high profit, high quality, easy distribution and a low-hassle publishing and marketing option, Channel V Books is a new publishing model for a new media climate.
Company or Organization
Channel V Media
Blogs
Gretel Going hasn't created any public blogs yet.
Gretel Going's Recent Activity
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Gretel Going wrote a new blog post: Creating a Website for Your Personal Brand (5 Mandatory Steps) 1 month, 2 weeks ago
CVMonolouges
Dan Waldschmidt’s website is a great example of a personal brand site that embodies the five tips outlined in this post*
Although the concept of transforming yourself into a personal brand isn’t a new one, it’s more prevalent than ever these days. This is true for many reasons–the influence of Internet/social media, ego, and an ever-evolving definition [...] -
Gretel Going wrote a new blog post: 8 Things to Consider When Designing a Site for Lead Generation and Inbound Marketing 4 months, 2 weeks ago
CVMonolouges
What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool?
In the case of our client Praxis Consulting, a new website meant addressing their clients’ and prospects’ needs with content, content, content!
Praxis is a subrogation services company, which means they help insurance companies determine the at-fault [...] -
Gretel Going wrote a new blog post: Five Common Traits of The Unintentionally Successful Accidental Personal Brand 4 months, 3 weeks ago
CVMonolougesThis article was originally written for Dan Schawbel’s Personal Branding Blog. For most people there is one path to recognition, status and authority-slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the [...]
