About
Gary Spangler has worked for DuPont for 30 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University. Gary has been a Marketing Manager in DuPont specializing in the Internet for the past 10 years. Gary currently has the primary role in DuPont for Social Media Marketing and he represents DuPont to the Word of Mouth Marketing Association (WOMMA). Gary is a member of WOMMA’s Board of Directors and he leads WOMMA’s Brands Council. Gary has spoken on Word of Mouth and Social Media marketing to groups in the United States and Europe including the American Bar Association, the Online Media, Marketing and Advertising (OMMA) Expo, Ad-Tech, Search Engine Strategies, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA’s Direct Marketer of Year 2007 and his "DuPont Science Stories" word-of-mouth marketing video campaign was a national finalist for OMMA's Best Campaign in Social Media for 2007.
Company or Organization
DuPont
Blogs
-
Gary Spangler's POV
Gary Spangler of DuPont point of view on social media marketing, word of mouth marketing, ethics, policy and governance
http://www.onlinemarketingconnect.com/garyspangler
Gary Spangler's Recent Activity
-
Gary Spangler wrote a new blog post: Gary’s 5P’s of eMarketing 3 months ago
For more than 40 years, businesses and marketers have developed marketing plans based on four performance attributes referred to as “the Four Ps.” The Four P’s are: Product, Pricing, Placement and Promotion.
Product refers to the actual products, goods or services a company sells.
Pricing involves the process of setting a price along with terms and conditions [...] -
Gary Spangler wrote a new blog post: DuPont Science Stories Video Campaign 3 months ago
From AdAge October 2009:
From AdAge:
Fiery race-car crashes, exploding oil refineries, policemen shot in the chest at point-blank range — these are just some of DuPont’s new social-media tools. Fearing that it’s losing touch with young professionals who don’t read traditional media, the chemical giant developed a social-media strategy anchored in viral video. Digging into its [...]
-
Gary Spangler wrote a new blog post: Gary’s 5P’s of eMarketing 3 months ago
For more than 40 years, businesses and marketers have developed marketing plans based on four performance attributes referred to as “the Four Ps.” The Four P’s are: Product, Pricing, Placement and Promotion.
Product refers to the actual products, goods or services a company sells.
Pricing involves the process of setting a price along with terms and conditions [...]
