Ed Roach's Profile

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About

For 25 years or so Ed has developed positioning strategies for small businesses that helps to differentiate them. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. Ed consults predominantly with small business and he will implement the solutions developed. Ed has been interviewed in all media regarding branding small business, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. Ed is available for speaking engagements and is the author of "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact Ed if you are looking for practical advice on bringing your corporate brand to the next level. Contact Ed directly at: 519-324-9536 ed@thebrandingexperts.ca Blog: www.TheBrandCorral.com Twitter: BrandCorral Facebook

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The Brand Corral


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Ed Roach's Recent Activity

  • Ed Roach updated the ”OMC Member” information on their profile   7 months, 3 weeks ago

  • Ed Roach wrote a new blog post: Brand Budgeting For Small Business   1 year, 3 months ago

    There’s a term within the marketing industry -”other people’s money.”

    This segment of the business community is the stated target audience of many marketers. It simply refers to businesses who’s decision maker is not spending their own money. It is the money of the company they work for. They are an employee NOT the owner. There [...]

  • Ed Roach wrote a new blog post: Brand Budgeting For Small Business   1 year, 3 months ago

    There’s a term within the marketing industry -”other people’s money.”

    This segment of the business community is the stated target audience of many marketers. It simply refers to businesses who’s decision maker is not spending their own money. It is the money of the company they work for. They are an employee NOT the owner. There [...]