About
Digital Body Language is a blog about B2B Marketing and Demand Generation. I cover a range of topics from lead scoring and nurture marketing to the effect of social media on B2B marketing and marketing analysis. Some of the topics on this blog are related to topics in my book of the same name, Digital Body Language, and some are related to my experience working with our clients as CTO of Eloqua.
Company or Organization
Digital Body Language
Blogs
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Digital Body Language
Digital Body Language is a blog about B2B Marketing and Demand Generation.
http://www.onlinemarketingconnect.com/digitalbodylanguage
Steven Woods's Recent Activity
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Steven Woods wrote a new blog post: Membership has its Privileges; Best Practices IP vs. Social CRM 15 hours, 8 minutes ago
I wrote recently about our decision to expose our pricing publicly on our website. It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. The intersection of theory and reality in the world of social media [...]
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Steven Woods wrote a new blog post: Email as a Discoverable Medium 4 days, 14 hours ago
I wrote on Tuesday about the difference between messages being “delivered” and messages being “discovered”. Today, it’s worth looking at that difference in approach via a very tangible marketing example. As one of the most commonly used marketing mediums, email is worth using as an example.Email can be delivered in a very direct [...]
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Steven Woods wrote a new blog post: Message Delivery vs. Message Discovery 6 days, 4 hours ago
The most obvious change in marketing that we are seeing lately comes down to how our messages reach their intended recipients. This is driven, of course, by changes in the behavior of our audience of potential buyers. The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, [...]
