It’s Not ALL About ROI
A summary by alexis james | See all summaries by alexis james
Since so many companies are investing in social media, and so few are monitoring it, something other than ROI is motivating brands to increase social media budgets -- while cutting budgets for print, radio, and television. This post looks at what that might be, and what we can do about the ROI question.
Posted by Email Insider on February 3rd, 2010 | Original Post »
54% of marketers plan to increase email budgets in 2010. Another 43% plan to keep their email marketing budgets the same, leaving only 3% that will decrease spending on email. So yes, our expertise will be in demand for the foreseeable future. Questions about how and why budgets are being reallocated are more intriguing.
|
Categories: Email Marketing | Posted by Email Insider on February 3rd, 2010 | Rated: 
(1 Ratings)
Loading ...
