"There is a lot of noise and bullshit at SXSW, but that's true with any enormous event or enormous collection of data," said Condron. "What's true for content online is true for offline: you need to work hard and make decisions regarding what you choose to consume. This morning I walked out on three panels (note I said panels, and not core conversations or keynotes). I was frustrated to say the least, but I just got back from a keynote by Danah Boyd on privacy, and it was phenomenal. It made up for my shitty morning of 'experts.'

The story Condron was responding to was a quick bite about PepsiCo Digital Director B. Bonin Bough's remark regarding South by. "People just don't understand the event," he said. "This is the Davos of digital...the reason why we're here is this is the center of new thinking in this space."

More From SXSWi: "Owyang: 'You Can Never Hire Enough Community Managers'"

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Today at the South by Southwest conference, Huffington Post Chief Technology Officer Paul Berry previewed one thing his team is working on launching in the near future: sponsored comments.

Berry said that brands are "getting good at listening," but, "being able to actually respond is something that they're struggling with the 'how to.'"

When asked what trends he is looking at to help HuffPo continue to grow its traffic, Berry said, "I think it's pretty clear that real-time is tremendously important to covering what's happening in the world."

Real time for HuffPo includes Twitter and Facebook of course, but also Google Buzz, which Berry said "is going to become tremendously important."

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Clark is one of many doers attending SXSWi 2010. He explained that the book is meant to extol the importance of fluid design without sacrificing purpose.

He told WebNewser that because application design and development are often done by one person, his job was made easy. He spoke with designers of some of the best known iPhone apps, like Facebook in hopes of tapping into the logic behind these ubiquitous tools.

Click here for more about the book.

More From SXSW: "Who Owns User Data Stored in Cookies?"

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What is the future of television, and how can anyone make money in the business of internet TV? Mark Cuban, founder of Broadcast.com and HDNet, and Avner Ronen, founder of Boxee, took a heated debate that began online to the stage yesterday at SXSW.

It is pretty clear that their business philosophies are intrinsically different. Mark Cuban is a successful entrepreneur turned investor, and he's all about making money. Avner Ronen would like to make money, too - eventually. His start up, Boxee, is one of several new online entertainment products trying to be the new television network, studio, and distribution platform. Though innovative, Boxee is not yet profitable.

Their disagreement is over how quickly the Internet will become the primary method for high-definition video delivery. Cuban believes that television, as it is now, will never go away. His points are well made; the technology to deliver high quality content isn't here yet, and such disruption would require the public to change their behavior.

"If you think the Internet is going to replace cable, you're crazy," Cuban said.

For the audience as SXSW, this is a foreign concept: what do you mean, there are people who don't watch Hulu? Everyone in this crowd streams, downloads and believes the Internet is the solution to just about every problem there is. But, what is the business model? Not one that could totally change the broadcast television and cable ecosystem.

When the conversation turned to the audience, many people just wanted to complain about their cable providers. One audience member said, "I dropped my cable and moved to watching everything online, because I don't want to be screwed by the man."

"The man's always going to screw you, dude," Mark Cuban responded.

But the SXSW crowd wants a revolution, and they see companies like Boxee as leading the charge.

This post was authored by Kirsten Cluthe - thanks for letting me borrow your MT account, Joe!

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Techies have been calling location-based mobile application Foursquare the next big thing since last year's South By Southwest Conference.

While the service counted only about 50,000 users last year, this year the Foursquare's user base has shot up to about 540,000, said co-founder Dennis Crowley today.

"We're like eight years into this experiment," he said, referring in part to dodgeball.com, the mobile service he created that was acquired by Google in 2005, and has since been shut down.

Foursquare just today announced its first retail partnership with Starbucks. The service is battling it out here at SXSW with local competitor Gowalla, as well as other similar services such as Loopt.

Clearly, Foursquare and these competing services are already having an impact on businesses. "Every check in that someone sends is a recommendation about that place," said Crowley.

Of course, everyone is also anticipating Facebook's upcoming F8 conference in April, where it is likely to announce its own location-based features.

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Change is certainly in the air at this year's event. From the new conference layout, deeper immersion into the city of Austin itself via sessions at venues beyond the convention center, to the "crossover sessions" - panels that combine topics and speakers from all three verticals - interactive, film and music. That itself is a commentary on the state of media and technology, if ever there was one.

This is the reason that Doug Rushkoff is the perfect opening speaker. His recent PBS documentary takes a look at how technology is impacting our culture, from schoolkids to business executives; and there's no better place to get a feel for what's coming than SXSW.

Rushkoff was an early Internet advocate, but has become more circumspect in recent years as Web technologies have been commercialized. "We don't fully understand how out technologies work on us," he said. "If you are not a programmer, you are one of the programmed."

In every sense, SXSW is about how to be a programmer.

Stay tuned for more reports.

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How does it work? From the Notes section at the bottom of the AdAge.com post:

We broadly define "brands" to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady Gaga, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it's clear that related Twitter conversations are basically all about the same topic, even if they use different keywords.

This week's top 10:

1: Oscars (including Sandra Bullock, Kathryn Bigelow, The Hurt Locker, Avatar, James Cameron, Academy Awards, Kathy Ireland, Red Carpet, Precious, Crazy Heart, Tyler Perry, Best Picture, Jeff Bridges, District 9, Molly Ringwald, Zac Efron, SJP, Best Supporting, Food Inc., Robert Downey Jr., Kristen Stewart, Farrah Fawcett, Monique, Best Director, George Clooney, Fisher Stevens, Amanda Seyfried, Meryl Streep, Barbara Walters, ABC, Sandy Powell, Tom Ford, Christoph Waltz, Best Documentary, Sarah Jessica Parker, Colin Firth, Penelope Cruz, Tina Fey, Tom Hanks, An Education, Matt Damon, James Taylor, Hattie McDaniel, Chris Pine, Cablevision, NPH, Ryan Bingham, Steve Martin, Congrats Monique, Frog, Sigourney Weaver, Miley's, Best Animated, Anna Kendrick, Art Direction)

2: Justin Bieber (including My World 2, #weadorejustin, #BieberHasMyHeart, QVC, #KingstonFollows, #bieberismyidol, #ripmary, #InLoveWithBieber, Big News, AXns5tC-dgk, Eenie Meenie, #Biebershirtless, RICK, BBC1, Cmon, Let's Dance, #OMJDByeah, #omgbiebertrue, NcvLuIHIo10)

3: Alice in Wonderland (including Alice)

4: Notorious B.I.G. (including #ripbig, Biggie, Name Ya Top 5 Biggie, Happy BIG Day, Juicy, Christopher Wallace, #Biggie)

5: Lady Gaga (including Telephone, Beyoncé, #telephonevideo, GQ95z6ywcBY, #TelephoneThursday, Jonathan Ross, GaGa)

6: Jonas Brothers (including #JonasAreBack, #JoeEatsFood, #YoureANileyFan, #itsagreysweater, Houston, #NickJonasDay, #WelcomeKevinJ, Everybody)

7: Chuck Norris (including #iheardchucknorris, #chucknorris)

8: Corey Haim (including Actor Corey Haim, Lost Boys, RIP Corey Haim, #RIPCoreyHaim, LAPD, Goonies, North Hollywood, Corey Haim, KNBC, Frank Albarren, Lucas)

9: #WeAdoreDemi

10: NBA (including Kobe, Lakers, Ron Artest, Rodney Stuckey, Matt Barnes, Raptors, Chris Bosh)

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The problem that the panel keeps coming back to is unscrupulous marketers that don't disclose how they use your data, where and how it is stored, and whether or not they're selling it to third and fourth parties. The issue is being discussed on a Federal level but as panelist Jay Habegger notes, "Marketers that behave badly with privacy probably won't follow Federal regulations." And that serves to tarnish those companies that are acting under the law.

Of course there are larger companies wrapped into this issue as well, like Google. One of the more interesting cases revolves around the White House's use of embedded video on their site (which began last year) and the problem it caused for some users. ie their data was made public to Google, somewhat unwittingly. As CNET reported, the administration fixed the problem &#151 but if even Google and the White House are having issues, imagine the thousands of lesser known entities facing the same. Without a looking glass trained on them, the aforementioned "unscrupulous" marketers may not feel pressure to conform.

More SXSWi "GSD&M Has 35 'SXSurrogates' at the Conference"

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The social-networking site also recently premiered Cyrus' music video from the film, "When I Look at You (below)," and it has tallied more than 600,000 views.

MySpace executive editor, movies and TV Cap Poehner wrote on the MySpace Blog:

MySpace is able to bring together the movie and music experience in a very unique way, making it an ideal destination for fans to discover and share music, movies, games, and more across all networks. We're passionate about finding more ways to connect you with what you care about most, and hope you'll join us Saturday for a discussion you won't want to miss -- especially if you're a fan of the actors or longtime follower of Nicholas Sparks.

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CBS Sports announced that the NCAA Basketball Championship Selection Show will be streamed live on NCAA March Madness on Demand, as well as via MMOD apps for the Apple devices and FLO TV phones. Standard-quality and high-quality video players will be available.

Immediately following the NCAA Basketball Championship Selection Show, CBSSports.com will present the 2010 Live Bracket Breakdown Show, hosted by Jason Horowitz with CBSSports.com senior basketball writer Gary Parrish and college-basketball insider Jon Rothstein. From 7:05 p.m.-8:05 p.m., the online special will break down each region on the brackets and provide details on match-ups.

The 2010 NCAA Division I Men's Basketball Championship tips off Thursday, March 18, following the first-round "play-in" game Tuesday, March 16.

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