The Marketing Technology Feed

Posts Tagged ‘web 2.0’

Please Explain Industry Jargon and Acronyms

March 16, 2010
I just read a press release from a company that was targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video delivery...

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Be a Spam Samaritan!

March 15, 2010
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be...

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Tourism, Social Media and Tampa Bay

March 15, 2010
Tomorrow morning I’ll be on a panel discussing how social media is impacting business. I was invited by the University of Tampa Center for Leadership along with Tampa Bay & Company. I haven’t been down to Tampa in a while, my parents live 50 miles south in Bradenton. ...

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Don’t Let Your Drip Campaign Become Chinese Water Torture

March 15, 2010
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”.  In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages.  These messages can be...

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Communicating Your Way to Success

March 12, 2010
Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game. You, too, need to get psyched about your next opportunity – your biggest sales call or presentation yet. Developing great communication skills will set you apart from the rest of the pack. Think about what...

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Social Media Marketing is about the Social, Not the Media

March 9, 2010
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter....

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Let’s Hear it for New Dorks

March 8, 2010
Good friend, Duncan Alney shared this with me today. Let’s hear it for New Dorks… Heidi, if you’re still looking for me, you can reach me at 317.456.2564…. if I clear out my voicemail box. This post was written by Douglas KarrDouglas Karr is the founder of...

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Planning to Plan the Plan for Social Media

March 8, 2010
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs. Thanks for subscribing! download Doug’s eBook on Blogging for SEO on...

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Local SEO starts with Google Local Business

March 7, 2010
Last April, I did a post about Google Local business. This weekend, I picked up my daughter from her hair appointment. The salon was beautiful and the folks working there were fantastic. The owner asked me what I did for a living and I told him I helped companies with their online...

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Why You Should Unsubscribe Today

March 5, 2010
Each day, The Marketing Technology Blog sends out an email via MailChimp that automatically converts the blog’s feed to nicely formatted HTML email. There’s only a couple hundred folks that take advantage of it – a fraction of the readership of this blog on a daily basis. ...

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