The Marketing Technology Feed

new media strategies and useful marketing advice from online marketing experts

Social is about the Social, Not the Media

March 9th, 2010 by Marketing Technology Blog

Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter....

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Let’s Hear it for New Dorks

March 8th, 2010 by Marketing Technology Blog

Good friend, Duncan Alney shared this with me today. Let’s hear it for New Dorks… Heidi, if you’re still looking for me, you can reach me at 317.456.2564…. if I clear out my voicemail box. This post was written by Douglas KarrDouglas Karr is the founder of...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Planning to Plan the Plan for Social Media

March 8th, 2010 by Marketing Technology Blog

When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs. Thanks for subscribing! download Doug’s eBook on Blogging for SEO on...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Local SEO starts with Google Local Business

March 7th, 2010 by Marketing Technology Blog

Last April, I did a post about Google Local business. This weekend, I picked up my daughter from her hair appointment. The salon was beautiful and the folks working there were fantastic. The owner asked me what I did for a living and I told him I helped companies with their online...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Why You Should Unsubscribe Today

March 5th, 2010 by Marketing Technology Blog

Each day, The Marketing Technology Blog sends out an email via MailChimp that automatically converts the blog’s feed to nicely formatted HTML email. There’s only a couple hundred folks that take advantage of it – a fraction of the readership of this blog on a daily basis. ...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

The Reality of Online Purchase Complexity

March 4th, 2010 by Marketing Technology Blog

This is the second time I’ve had the pleasure of speaking with Steven Woods from Eloqua, author of Digital Body Language. At Webtrends Engage conference, Steven did a fantastic job of describing a typical scenario of a purchase made online… and how our data may be failing...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Real-Time Publishing and Search

March 3rd, 2010 by Marketing Technology Blog

Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Why ExactTarget and CoTweet Makes Sense

March 3rd, 2010 by Marketing Technology Blog

At first I was a bit shocked by the news, ExactTarget and CoTweet? Email and Twitter? They seemed like distant cousins to me, I didn’t exactly get it. Tonight I spoke to Chris Baggott, co-founder of ExactTarget and now CEO of Compendium Blogware. Chris couldn’t say enough...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Social Media and Objection Management

March 2nd, 2010 by Marketing Technology Blog

This morning I was reading a great whitepaper found through Aprimo’s site, on integrating social media. Marketers don’t have to start from scratch to build social media’s game-changing capabilities into the existing communications mix. By treating social media as an...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |

Thanks Google Buzz! Or The Case for User Testing

March 1st, 2010 by Marketing Technology Blog

On February 9, Google unleashed their newest product, Google Buzz, Google’s first product aimed at real time social media-ish sharing. Buzz is trying to take on Twitter and Facebook, by leveraging Gmail’s existing user base. Buzz’s main competitive advantage is that it is tied directly to...

Read More » | No Comments » | Posted in Email Marketing, Search Marketing, Social Media | Tags: , , , , , , , | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 Ratings) Loading ... Loading ... |


Close Window

Add Blog Pod Favorite