MarketingProfs: Daily Fix Blog

Posts Tagged ‘word of mouth’

The Boring Web Content Challenge: Reviewing (…yawn!) Submissions

March 11, 2010
Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge. The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release,...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Don’t Abandon Traditional Marketing Methods: Integrate and Interact

March 10, 2010
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Make A Referral Week: What’s Your Idea?

March 9, 2010
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott Allen, Scott Ginsberg, Janine Popick, and Pam...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Home Sweet Home Brands

March 9, 2010
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated. Stepping off on a hike last fall in New Hampshire, I was...

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Chocolate: the New ‘Health’ Food?

March 8, 2010
We’ve known for some time that naturally occurring compounds called flavonols found in cocoa have potentially good health benefits. Ongoing scientific research suggests consumption of chocolate rich in flavonols may act as antioxidants to help defend the body from free radical damage....

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

18 Use Cases That Show Business How to Finally Put Customers First

March 5, 2010
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.” Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

‘Entitled’ Gen Y: How They Add to the Integrated Hybrid

March 5, 2010
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads. So, why...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

‘Entitled’ Gen Y: How They Add to the Integrated Hybrid

March 5, 2010
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads. So, why...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Whatever Happened to Standing Behind Your Products and Services?

March 5, 2010
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy their INSURANCE! Now, there’s a great money-making rip-off. Related posts:

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

March 4, 2010
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »


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