MarketingProfs: Daily Fix Blog

Archive for Social Media

  • Page 1 of 3  |
  • 1
  • 2
  • 3
  • | Next

Marketing ‘The Shack’

March 15, 2010
The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Don’t Abandon Traditional Marketing Methods: Integrate and Interact

March 10, 2010
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

18 Use Cases That Show Business How to Finally Put Customers First

March 5, 2010
Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.” Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

March 4, 2010
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Employees as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing

March 3, 2010
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Employees’ as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing

March 3, 2010
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Considering a Social Media Monitoring Investment? Ask Questions First.

February 25, 2010
Social media monitoring is all the rage. You’d think that it’s a just cool, trendy thing to have as a marketer, right? Wrong. Social media monitoring (SMM) is a serious tool that shouldn’t be taken lightly, alas it might just become shelfware (you know, the stuff that sits on a shelf and...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Can Texting Work As a Marketing Tool?

February 23, 2010
It seems as if texting has replaced talking, if you go by the numbers alone. Michael Bush writes about this in Advertising Age, noting that marketers are still trying to figure out how they can get in on the texting explosion. Maybe most marketers can’t and shouldn’t try....

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Can Texting Work As a Marketing Tool?

February 23, 2010
It seems as if texting has replaced talking, if you go by the numbers alone. Michael Bush writes about this in Advertising Age, noting that marketers are still trying to figure out how they can get in on the texting explosion. Maybe most marketers can’t and shouldn’t try....

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

We Are Still Learning Lessons When It Comes To Social Media

February 18, 2010
By now I am sure you’ve all heard about the Southwest Air/Kevin Smith debacle. People, who are brand evangelists of both brands, have risen up, supported & defended the brand, and have moved on from the topic. I don’t bring it up to start a ‘They Said/He Said’ debate, but to look at,...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

  • Page 1 of 3  |
  • 1
  • 2
  • 3
  • | Next

Close Window

Add Blog Pod Favorite