MarketingProfs: Daily Fix Blog

Archive for Search Marketing

ROI: Marketing’s Best Frienemy

June 29, 2010
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment,” says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and...

Posted in Email Marketing, Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Creating Coincidence

June 29, 2010
In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote “please return to Laura Buxton”, and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A field? It was found by a man in...

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit

June 28, 2010
This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit. Leading off...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Know Your Competition, And Avoid Customer Break-Ups

June 25, 2010
Customers are fickle. Just when you think you’re in a steady relationship … their eyes are drawn to a more attractive suitor. We spend so much of our time time trying to make and keep our customers happy that we may forget others—the competition—are trying to make...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Know Your Competition, And Avoid Customer Break-Ups

June 25, 2010
Customers are fickle. Just when you think you’re in a steady relationship … their eyes are drawn to a more attractive suitor. We spend so much of our time time trying to make and keep our customers happy that we may forget others—the competition—are trying to make...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

7 Business Lessons From World Cup 2010

June 24, 2010
When Landon Donovan scored a winning goal yesterday in overtime, he put the U.S. World Cup team at the top of its group for the first time since 1930. And people who never cared about soccer were suddenly talking about it everywhere in the media. Some of them might even start watching World Cup...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Features or Feelings: What’s Selling the iPhone 4?

June 22, 2010
The new iPhone 4 has debuted to the usual fanfare Apple’s hot new high tech products receive from the press and consumers around the globe. What’s new about the iPhone 4? It offers a slimmer design. High-resolution screen. HD video-recording/editing. 5 megapixel camera with 5x digital...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Corporations Still Care: Does Your Brand Support Causes, Too?

June 21, 2010
Corporate giving grew an estimated 5.5% in 2009. A new study shows that consumers voice a strong desire for marketers to connect their brands to social action.

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Corporations Still Care: Does Your Brand Support Causes, Too?

June 21, 2010
Corporate giving grew an estimated 5.5% in 2009. A new study shows that consumers voice a strong desire for marketers to connect their brands to social action.

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Presentations 201: Stay Within Your Time Limit

June 20, 2010
There are many presentation worst practices well-documented on the Internet, especially concerning the use of PowerPoint slides. However, a top five worst practice employed by some marketing professionals is the overtime presentation, or more succinctly, the presentation that never ends. If...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »


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