MarketingProfs: Daily Fix Blog

Archive for Search Marketing

Helping Make Medicine Friendlier

July 12, 2010
In an increasingly complex world, it’s hard to be simple. Yet, most of us are hungering for simplicity in our hectic lives. New York City start-up company Help Remedies recently entered the marketplace with six over-the-counter (OTC) products and a decidedly unconventional approach to...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Leaders Pedal Forward, But Also Look Back

July 9, 2010
A friend took me biking this week. He wanted to show me some hilly trails. We met at an agreed-upon spot and started our ride. He led the way. As I followed, I was able to keep up for a while, but then I began to fall behind. Whoosh, these hills were tough. As we went [...]

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Reputation Management Is Not Needed … Until It’s Needed

July 9, 2010
Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen....

Posted in Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »

Marketers Are Publishers Now. So What Do We Call Marketing?

July 7, 2010
We need a name!  I have heard “Brand Journalism.” I have heard “Custom Media.” And I have heard “Content Marketing.” Whether it’s B2B or B2C, Lead Generation or Brand Awareness, tactics that use content to engage prospects and customers is nothing...

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What Marketing & Sales Can Learn From Seinfeld

July 6, 2010
As Seinfeld so clearly articulated difference between seltzer and salsa, but marketing and sales often times are not understanding the difference and it is creating confusion and frustration within many B2B organizations.

Posted in Email Marketing, Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

5 Not-So-Obvious Ways to Inspire ‘Web Celebs’ to Back Your Brand

July 5, 2010
This post is a guest post by Sam Rosen, CEO of ThoughtLead. On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Ideas Need to Be Sown & Grown

July 1, 2010
Ideas have been getting a bad rap lately. Some say the lack of innovation within organizations isn’t because of a lack of ideas, rather a lack of action. There are too many ideas and not enough implementors. But, ideas need champions to implement them. Just the same way seeds...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Provide Blog-Worthy Service

July 1, 2010
In recent weeks, I’ve been on the receiving end of customer service that was so exceptional, a blog post was warranted. In one case, it was a local restaurant that made an anniversary extremely memorable. In the other, it was a hotel/resort that redefined “above and...

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Arm Punches & War Dances: Building a Brand Ritual

July 1, 2010
The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part. Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm. Stella Artois...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

Companies Add Zest and Spice to Product Lines

June 30, 2010
A recent Wall Street Journal article, “A Taste for Hotter, Mintier, Fruitier” points to a growing trend among American consumers. Food companies that are looking for ways to appeal to changing consumer tastes have hit on a winning idea: bolder, more intense flavor profiles. They’re going...

Posted in Integrated Strategy, Search Marketing, Web Design & Development | No Comments »


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