MarketingProfs: Daily Fix Blog

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Is Your Presentation Style Out of Style?

March 16th, 2010 by MarketingProfs

With the exception of the keynote, event planners increasingly want speakers whose presentation involves some audience interaction. So says Traci Browne, president of trade show marketing firm Red Cedar Publicity and Marketing. Browne books speakers for a number of organizations, including...

Is Your Presentation Style Out of Style?

March 16th, 2010 by MarketingProfs

Marketing ‘The Shack’

March 15th, 2010 by MarketingProfs

The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack...

‘The Basics’ May Be Enough To Make You Great

March 12th, 2010 by MarketingProfs

Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think. The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Customers hopes are high, but...

The Boring Web Content Challenge: Reviewing (…yawn!) Submissions

March 11th, 2010 by MarketingProfs

Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge. The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release,...

Don’t Abandon Traditional Marketing Methods: Integrate and Interact

March 10th, 2010 by MarketingProfs

The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands...

Make A Referral Week: What’s Your Idea?

March 9th, 2010 by MarketingProfs

My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott Allen, Scott Ginsberg, Janine Popick, and Pam...

Home Sweet Home Brands

March 9th, 2010 by MarketingProfs

In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated. Stepping off on a hike last fall in New Hampshire, I was...

Chocolate: the New ‘Health’ Food?

March 8th, 2010 by MarketingProfs

We’ve known for some time that naturally occurring compounds called flavonols found in cocoa have potentially good health benefits. Ongoing scientific research suggests consumption of chocolate rich in flavonols may act as antioxidants to help defend the body from free radical damage....

18 Use Cases That Show Business How to Finally Put Customers First

March 5th, 2010 by MarketingProfs

Or: “Social and CRM: How Companies Will Manage Their Customer Relationships.” Over the last six months, I’ve been working closely with Ray Wang who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did...

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