I’m getting a lot of questions these days about content marketing. Thank you one and all! I love that B2B marketers are working on embracing the idea of content marketing, but I’d like to point out that there’s a better way to go about it than focusing first on format. The focus for developing a content strategy should first be…
The Focus for Content Marketing is Not Format
Posted by Ardath Albee on January 25th, 2010 | Original Post »
| Tags: b2b marketing, b2b websites, content development, content marketing, emarketing strategies, interactive marketing, lead management, lead nurturing
Categories: Online Lead Generation, Search Marketing | Posted by marketinginteractions on January 25th, 2010 | Rated: 
(1 Ratings)
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