Marcel Media

Posts Tagged ‘Social Media’

Company Facebook Pages Soar Past Brand Websites

September 2, 2010
Facebook is continuously becoming the largest web presence for many brands, compared to their brand websites or e-mail programs. According to Compete.com, Coca-Cola’s Facebook page, which now has over 10.7 million fans, has beat the amount of U.S. unique visitors to its brand website,...

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Social Networks on the Rise This Year

August 26, 2010
By the end of 2010, eMarketer estimates that the number of people using social networks monthly will reach 127 million. Social network users will account for 57 percent of all Internet users in the United States, a 16 percent increase compared to 2009. And by 2014, regular social network...

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Blogging On the Rise For Many Marketing Departments

August 25, 2010
According to a recent report by eMarketer, 43% of companies in the US will be blogging by 2012. As social media use continues to rise across all industries, more and more companies are incorporating blogging into their marketing campaigns. eMarketer estimates that by 2012, one in three...

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Smart Social Networking Techniques for Multiple Purposes

August 19, 2010
It has become increasingly common for companies to search through the profiles of, for example, prospective agencies to gain more information about the company before conducting a business agreement. Companies are even paying attention to profiles of prospective employees. Here are some...

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Lessons in Social Media

August 18, 2010
1. Authenticity is key For many marketing departments, social media is still not a top priority. They prefer to outsource social media efforts, because they claim to not have any of their own time to spend. However by outsourcing social media, marketing executives are missing an important...

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Twitter Expands Sales Team And Adds New Features

August 11, 2010
As Twitter aspires to expand its sales department, they pull from two very well known social networks. Amanda Levy is Yelp’s first salesperson and will be in charge of West Coast sales at Twitter. Dan Coughlin has worked at Facebook, and will be in charge of East Coast sales. Levy and...

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Wildfire Makes Social Media Contests Easier

November 3, 2009
As social media becomes more and more prominent in the Internet space, there are many opportunities for businesses to engage their customers. Viral marketing is one way in which businesses can create a buzz around their products or services. What kinds of examples can we see from viral...

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inDegree: LinkedIn for Graduate Students

September 4, 2009
When Facebook first started, it was a social network dedicated solely to students. While it has since then grown into a hub for all users and businesses, inDegree is a new social network taking back the education sphere. ReadWriteWeb has compared inDegree to the likes of LinkedIn, but there...

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Marketers Embracing Social Media

August 28, 2009
There has often been a lot of skepticism surrounding social media. Companies might fear the unknown, or the possible backlash if not executing a campaign properly. However, it appears that times are changing as fewer marketers are resisting the social media revolution. eMarketers recently...

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Postling Can Help Manage Social Media for Small Businesses

August 7, 2009
The founders of Etsy as well as a product manager from Amazon.com have launched Postling, a platform for small businesses that helps with publishing content onto social media sites. Postling differs from other social media publishing platforms in that it is geared towards small businesses, not...

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