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Archive for analytics

ComScore to Enhance Mobile Analytics

January 5, 2010
Web Statistics provider, ComScore is joining Flurry Analytics to provide insights into the Mobile Web. Flurry already provides analytics to mobile application developers as well as monetization tools. As ReadWriteWeb reports, “the service boasts a nearly ubiquitous presence in the mobile...

Posted in analytics, mobile | No Comments »

Google Analytics Introduces New API Features

December 15, 2009
Google recently introduced new features to its Analytics’ API. Some of the biggest changes are happening for advanced segments and custom variables. With advanced segmentation, users can delve deeper into your site’s traffic. For instance, the average time on site for all site...

Posted in Google, analytics | 1 Comment »

Adobe Acquires Omniture

September 18, 2009
Adobe recently announced that it will acquire web analytics company, Omniture. The acquisition comes at the price of $1.8 billion. Additionally, Adobe will pick up the remaining Omniture stock at a 45% premium. Although the acquisition might not make sense on the surface, Adage reports that,...

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