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Archive for advertising

Click-to-Call phone numbers come to Local ads for Mobile

February 4, 2010
Google AdWords announced the addition of a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Google wrote that users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on...

Posted in Google, advertising | No Comments »

Sponsored Links Coming to Reddit

November 12, 2009
Social bookmarking site, Reddit announced its plans on a private beta, which will test out ads. The new beta will allow anyone to purchase a sponsored link on Reddit’s homepage, not necessarily just advertisers. Reddit sees a click-through rate between two and ten percent on ads running on...

Posted in advertising, bookmarking | No Comments »

Facebook to Collaborate with Nielsen on Ad Presence

September 22, 2009
Facebook and Nielsen Co. are joining forces in hopes of capturing insight into Facebook advertising. As Facebook continues to grow, advertising is becoming a key component in monetizing the social network. Advertisers, however, are skeptical in trusting that advertising would work—this is...

Posted in Uncategorized, advertising, facebook | No Comments »

Facebook Ads to Target Lead Generation

September 1, 2009
Advertising on Facebook is becoming increasingly popular. Whether it’s brands advertising their fan pages or websites, more and more ads are finding their ways onto homepages and user profile pages. Facebook is now opening up testing on free sample ads to larger brands. According to...

Posted in advertising, facebook | No Comments »

Companies Seek Better Understanding of Video Advertising

January 29, 2009
Online video advertising is often misunderstood by both advertisers and online video viewers.  Although some companies are giving up on advertising through online video, others are investing their time wisely by coming together to figure out how companies can successfully use online video...

Posted in advertising | No Comments »


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