YouTube announced today that it has reached one billion views a day, an impressive feat by any site. Why is this important? As the second largest search engine, YouTube is where anyone with video should spend time. This is especially the case as search is moving closer and closer to incorporating universal search results within traditional webpage results, making video optimization all the more significant.

YouTube’s one billion daily views also sheds light on the sheer amount of traffic it receives. How has YouTube been so successful? According to their blog, their commitment to the following has been the foundation to their achievements: video speed, length of videos and the use of open platforms. As YouTube CEO Chad Hurley writes, “we wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so”. AS many companies have learned, YouTube can be a gateway to maximum exposure and positive customer growth.

Are you using YouTube to its fullest potential?