Are We Marketers Blind to Reality?
November 4, 2008
ROI. They want to see it from us. CEOs, COOs, clients. They want and they expect us to show ROI. Not in click-throughs. Not in press releases picked up. Not in web site or blog hits. ROI means return on investment. Investment is measured in dollars and cents. So is ROI. So why do so [...]
Posted in In the Trenches, Integrated Strategy, Web Analytics | No Comments »
