Lewis Green
Just another Online Marketing Connect weblog
Are We Marketers Blind to Reality?
November 4th, 2008 by Lewis Green
ROI. They want to see it from us. CEOs, COOs, clients. They want and they expect us to show ROI. Not in click-throughs. Not in press releases picked up. Not in web site or blog hits. ROI means return on investment. Investment is measured in dollars and cents. So is ROI. So why do so [...]
Read More » | No Comments » | Posted in In the Trenches, Integrated Strategy, Web Analytics | Tags: budgets, CEO, CMO, COO, goals, integrated marketing plan, marketing, metrics, ROI, sales | Rated: 
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It’s a Tool, Stupid, Not a Plan
October 13th, 2008 by Lewis Green
Social Media (SM) and Social Networking (SN) are all the rage and Marketers are spending time and money jumping on the bad wagon. But before you rush into rash decisions and build a blog or put your company’s image on Facebook for everyone to see, STOP! THINK! and PLAN!
The tools...
Read More » | 2 Comments » | Posted in Integrated Strategy | Tags: blog, Facebook, Gartner, integrated_marketing, LinkedIn, marketing, Plaxo, ROI, social_media, social_networking, strategic_plans | Rated: 
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