Welcome to the new blog and marketing community, Online Marketing for Marketers. As the name implies, this site is meant to be a resource for online and offline marketers looking to understand how to build business through Web-based marketing strategies. I’m your subject matter expert for social media, that really cool and brand new technology platform built on Web 2.0. As your moderator, you’ll be hearing from me every few days, waxing philosophical about the latest and greatest social media marketing tools, techniques and trends…

To make sure we get off on the right foot, I’d like to ensure we’re all on the same page about what social media marketing is, and why you should care. I’ve written a primer on social media marketing, Idiotproof Social Media Marketing Optimization Strategies for Businesses, which I encourage you to read, so that you’ll get a feel for our (or at least my) philosophy and experience. The next logical question after “how do I get started with social media marketing” is typically “how do I measure it?” My response comes in the form of another article, Social Media Monitoring and Analysis: Brand Building or Corporate Crusher? Between these two articles, you should have a solid foundation regarding developing, implementing and measuring a social media marketing program.

Unfortunately at this point, your eyes may be slightly glazed over. If that’s the case, I suggest starting small by taking a step back and reading up on the discipline of social media marketing via industry publications like ClickZ, MarketingPilgrim, SearchEngineLand and SEOmoz. I also recommend starting small, as in creating, optimizing and managing the two most important social media sites of all (according to me): LinkedIn and Twitter. If you’re asking yourself how to get started, need not worry. As you may have guesses, I’ve written an article for you, LinkedIn and Twitter Profile Optimization for Dimwits.

The above articles and resources sites should keep you busy for awhile, at least until my next blog post. Feel free to share your comments and suggestions as to what you’d like us to cover in future posts. Welcome and talk to you again soon.