Kent Lewis

Search engine and social media marketing insights

The Biggest SEM Challenges for 2010

December 4th, 2009 by Kent Lewis

In preparation for Online Marketing Summit in February, where I will be hosting a pre-conference SEM training and participating in an SEM expert panel, I’ve outlined what I feel are the biggest challenges companies will face in 2010, in terms of SEM programs execution.

Read More » | 5 Comments » | Posted in Integrated Strategy, Online Reputation Management, SEM, Search Marketing, Social Media, Web Analytics | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

YourCompanySucks.com: Brilliant Strategy or Brand Suicide?

October 10th, 2009 by Kent Lewis

Empower your customers to help evolve your products, provide customer service and evangelize your brand, by building a hate site.

Read More » | 1 Comment » | Posted in Online Reputation Management, Search Marketing, Social Media | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

The New Resume: Integrating Social Media Metrics

September 12th, 2009 by Kent Lewis

In challenging economic times, how do you stand out in a crowd of candidates, all vying for the same position? Beyond stacking your resume with relevant experience, measurable results and references, there are additional opportunities to increase your chances of securing that job. In the near...

Read More » | 2 Comments » | Posted in Online Marketing Careers, Social Media | Tags: , , , , , , | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

Search Engine Marketing Trends for 2009

January 19th, 2009 by Kent Lewis

While gearing up for Online Marketing Summit in San Diego next month, I started thinking about much the industry has changed since I wrote my first META tags in 1996. While I could argue the fundamentals of SEM haven’t changed all that much, there are a few significant shift that are starting...

Read More » | No Comments » | Posted in SEM | Rated: 4 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 54 votes, average: 4.75 out of 5 (4 Ratings) Loading ... Loading ... |

Mastering the Fundamentals of Search Marketing Starts with The 3 Cs

December 31st, 2008 by Kent Lewis

On February 4th, I’ll be in San Diego for Online Marketing Summit’s Certification Program, where I’ll be presenting on SEM Fundamentals, including organic and paid search optimization. Since optimizing my first Web site in 1996, I’ve seen tremendous growth and evolution in the industry,...

Read More » | No Comments » | Posted in SEM | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

Integrating Search and Social Media into Your Marketing Mix

September 9th, 2008 by Kent Lewis

With increasing regularity, clients and partners are asking how search engine marketing (SEM) and social media marketing (SMM) integrate into the overall marketing mix. That’s good news, as the previous questions related to the “what” and “why” of emarketing. Now that we’re in the...

Read More » | 3 Comments » | Posted in Search Marketing, Social Media, Web Analytics | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

Five Ways to Build Your SMB Via Social Media Marketing

July 16th, 2008 by Kent Lewis

This morning, I’m one of three keynote speakers at SEM for SMB in Austin, Texas. My topic, naturally, is social media. Specifically, I identified 5 primary strategies for building small-to-medium-sized businesses (SMBs) via social media marketing. This post is a summary of my presentation,...

Read More » | 4 Comments » | Posted in Social Media | Rated: 1 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 51 vote, average: 5.00 out of 5 (1 Ratings) Loading ... Loading ... |

Welcome! I’ll be your social media expert…

July 5th, 2008 by Kent Lewis

Welcome to the new blog and marketing community, Online Marketing for Marketers. As the name implies, this site is meant to be a resource for online and offline marketers looking to understand how to build business through Web-based marketing strategies. I’m your subject matter expert for...

Read More » | No Comments » | Posted in Social Media | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 Ratings) Loading ... Loading ... |


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