Joe Pulizzi

Archive for Web Design & Development

Online Content Strategies Every Marketer Needs – A Forrester Report

December 11, 2008
I attended a presentation by Sarah Rottman Epps from Forrester a few weeks back during our Custom Publishing Council member meeting.  Sarah gave an excellent presentation about how custom publishers can make the jump from print to online content solutions, but her advice is just as important...

Posted in Content & Copywriting, Web Design & Development | No Comments »

Telling Your Story and Southwest Airlines

November 25, 2008
Quick story for you. I was flying back a few nights ago from Chicago via Southwest Airlines. After we landed, there was a long taxi to get to the gate – and to pass the time, everyone was talking to each other (it was actually pretty loud). About a minute into the taxi the...

Posted in Content & Copywriting, Integrated Strategy, Web Design & Development | 1 Comment »

Building a Web Community Is Easier Said Than Done

September 5, 2008
Anyone who tells you that building an online community is easy is smoking something. There are so many aspects involved in creating a living web community that many times it seems overwhelming. That said, being a part of or creating an online community is at the forefront of many marketing...

Posted in Social Media, Web Design & Development | 1 Comment »

5 Easy Strategies to Getting Found on the Web

September 3, 2008
At a recent publishing conference I was able to connect with a few publisher friends of mine I haven’t seen in quite a while.  For one person in particular (who will remain nameless), I didn’t pick up their business card – and wanted to send a follow up email. While...

Posted in Web Design & Development | No Comments »

Website Strategy and Planning: 5 Important, Yet Often Overlooked, Content and Conversation Marketing Questions

September 1, 2008
Hi, I’m Joe Pulizzi, founder of Junta42. The simplest way to introduce myself and this week’s posts is with one word: Content. Creating a valuable online experience for your customers directly correlates with the quality of your online content. Think about it: your community goals,...

Posted in Content & Copywriting, Search Marketing, Web Design & Development | No Comments »

10 Questions to Ask Before You Blog

August 13, 2008
One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and what software to use. My questions back to them usually startle the person, because so many start thinking about what they want to say,...

Posted in Content & Copywriting, Social Media, Web Design & Development | 3 Comments »

Is Data-Driven Content Marketing the Next Killer App?

July 14, 2008
More and more, I’ve been running into businesses that are using Internet data to drive their content marketing efforts. What this means is that instead of an organization creating content for their websites in the form of text, audio or video, they are generating content by extracting...

Posted in Web Design & Development | 2 Comments »


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