Joe Pulizzi

Just another Online Marketing Connect weblog

What to do without Content?

February 19th, 2010 by Joe Pulizzi

Social media, search engine optimization, online lead generation… None of this can exist without a content strategy. What does this mean? Think of the following: What is your brand story? What is the niche you need to be an expert in for your business to...

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The New CMO.com – A Helpful Resource that Could Be So Much More

September 1st, 2009 by Joe Pulizzi

My friend and former Penton colleague Tony D’Avino alerted me to the new CMO.com – “a new Web site conceived by Omniture and championed by leading marketing agencies, technology providers and industry experts” (according to an Omniture email). The website,…

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Your Content, Their Content & the Brand

August 27th, 2009 by Joe Pulizzi

Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation. Take a read! Companies have traditionally…

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The Three Rules to Marketing Reset – Spreadable. Ultra-Niche. Consistent.

August 26th, 2009 by Joe Pulizzi

The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let’s discuss. You know, Peter Drucker used to say that companies fail not because they do the wrong thing or because they do the right thing poorly,...

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The Three Rules to Marketing Reset – Spreadable. Ultra-Niche. Consistent.

August 24th, 2009 by Joe Pulizzi

The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let’s discuss. You know, Peter Drucker used to say that companies fail not because they do the…

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Story Listening through Social Media

August 19th, 2009 by Joe Pulizzi

We’re not in Kansas anymore, Toto. Here’s an outstanding eBook from my friends at Story Worldwide entitled “Story Listening through Social Media”. If you were looking for some backup as to the importance of online listening with a purpose, and…

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We Are All Publishers – The Video

August 18th, 2009 by Joe Pulizzi

A nice three minute video of my presentation at Online Marketing Summit in Cleveland, OH over the summer. We are all publishers now, whether we like it or not.

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Why You Need a Branded Content Tool of Your Own

July 8th, 2009 by Joe Pulizzi

I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is...

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Digital Magazine Examples – KLM Leads the Way with iFly

April 21st, 2009 by Joe Pulizzi

I had an interesting email conversation with Sak van den Boom at CustomerMedia.nl about digital magazines recently. We can’t seem to find a company doing more with the digital magazine format than KLM Royal Dutch Airlines and their digital magazine iFly.  If you haven’t seen...

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A Recession Content Strategy that Works – Look at Monster.com

March 19th, 2009 by Joe Pulizzi

Times are tough, and the folks at Monster.com are responding. I was forwarded this updated career advice section from Monster (thanks @jimkozak) and from the looks of it, they are responding directly to the informational needs of their customers. Let’s take a look at challenges...

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