Jonathan Kranz

Archive for Social Media

A Modest Proposal: The 5 Tweets Rule

March 30, 2009
I hate being barraged with meaningless messages. And after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I’m feeling militant. And I’m asking you to join me in taking action. Here’s what I propose: a 5-tweets-a-day rule. I’d like...

Posted in Social Media | 9 Comments »

Let’s Be Careful What We Teach Our Customers

January 26, 2009
Customers are quick learners. We’ve learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there’s no urgency — plenty of other letters will come in the next few months reminding us...

Posted in Content & Copywriting, Email Marketing, Social Media, Web Design & Development | 3 Comments »

Perfection? Get Real!

October 24, 2008
Here’s my advice for those who pursue excellence: Stop.  In a business context, “excellence” is meaningless. First of all, it’s too subjective to have any real meaning — whose idea of excellence are we aiming for? And the cost of pursuing that excellence may...

Posted in Content & Copywriting, Question of the Week, Social Media | No Comments »

Revamping your online presence? Begin with this three-letter word…

October 20, 2008
Why? Not “why” as in “why should you reconsider your presence?” After all, new developments in social media and recent (much less attractive) developments in the marketplace necessitate some new thinking. But “why” as in “why are you invested...

Posted in Content & Copywriting, Question of the Week, Social Media, Web Design & Development, Website Usability | 1 Comment »


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