Jonathan Kranz

Archive for Integrated Strategy

Get Some Moxie

November 24, 2008
In this economy, we marketers know what to expect: the knife. Already, two of my steady clients have laid off good people with whom I had been working. It’s grim out there. With personnel being cut, budgets can’t be far behind. Yet I think there’s a better way. In fact,...

Oh, me so ornery

October 30, 2008
What do good campaigns have in common? They don’t have much in common with other campaigns. They say something fresh. They say something new. And they’re not afraid to defy conventional wisdom. In fact, many of the best are gosh-darned contrary. I’m thinking of the...

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