Jonathan Kranz

Just another Online Marketing Connect weblog

A Modest Proposal: The 5 Tweets Rule

March 30th, 2009 by Jonathan Kranz

I hate being barraged with meaningless messages. And after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I’m feeling militant. And I’m asking you to join me in taking action. Here’s what I propose: a 5-tweets-a-day rule. I’d like...

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Let’s Be Careful What We Teach Our Customers

January 26th, 2009 by Jonathan Kranz

Customers are quick learners. We’ve learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there’s no urgency — plenty of other letters will come in the next few months reminding us...

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Get Some Moxie

November 24th, 2008 by Jonathan Kranz

In this economy, we marketers know what to expect: the knife. Already, two of my steady clients have laid off good people with whom I had been working. It’s grim out there. With personnel being cut, budgets can’t be far behind. Yet I think there’s a better way. In fact,...

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Make It Simple

November 12th, 2008 by Jonathan Kranz

When marketing planning gets complicated, I always suspect that, somehow, the essentials have gone wrong. I’ve seen elaborate edifices of media buying, graphic design, brand strategy and more built on the most threadbare understanding of fundamentals: who your customers are and what they...

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Vampire Colleagues Who Suck the Life Out of Our Marketing Efforts

November 6th, 2008 by Jonathan Kranz

Some of us achieve mistakes; others have mistakes thrust upon them.  In an ideal world, IT, HR, finance and sales would work cooperatively with marketing for the betterment of business. But we don’t live in that world. Instead, we live in a Stygian darkness where the forces...

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Oh, me so ornery

October 30th, 2008 by Jonathan Kranz

What do good campaigns have in common? They don’t have much in common with other campaigns. They say something fresh. They say something new. And they’re not afraid to defy conventional wisdom. In fact, many of the best are gosh-darned contrary. I’m thinking of the...

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Perfection? Get Real!

October 24th, 2008 by Jonathan Kranz

Here’s my advice for those who pursue excellence: Stop.  In a business context, “excellence” is meaningless. First of all, it’s too subjective to have any real meaning — whose idea of excellence are we aiming for? And the cost of pursuing that excellence may...

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Revamping your online presence? Begin with this three-letter word…

October 20th, 2008 by Jonathan Kranz

Why? Not “why” as in “why should you reconsider your presence?” After all, new developments in social media and recent (much less attractive) developments in the marketplace necessitate some new thinking. But “why” as in “why are you invested...

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