Jen Volpe

Archive for Integrated Strategy

Week 8: Optimizing for Success

December 22, 2008
Optimization means taking the right steps to get the results you want by improving the quality and performance of your marketing efforts – sometimes without even raising your costs. Below find 7 effective optimization strategies…this is just a sample as there are a lot of things you can...

Posted in In the Trenches, Integrated Strategy, Online Advertising, Web Analytics, Web Design & Development | No Comments »

Week 7: Mobile Marketing

November 10, 2008
Mobile Marketing, marketing on a mobile phone/device, has become increasingly popular ever since the rise of SMS (Short Message Service). Mobile marketing is a rather new channel to communicate/market to the mobile consumer and will only become more and more popular. As a marketer, you should...

Posted in In the Trenches, Integrated Strategy | 2 Comments »

Week 5: Widgets

October 16, 2008
What is a widget? A web widget is anything that can be embedded within a page of HTML (a web page) and it automatically adds some content to that page that is not static. Generally widgets are 3rd party originated, but they can also be homemade. Widgets can also be called “modules”,...

Posted in In the Trenches, Integrated Strategy, Social Media | No Comments »


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