Jen Volpe

Just another Online Marketing Connect weblog

Week 8: Optimizing for Success

December 22nd, 2008 by Jen Volpe

Optimization means taking the right steps to get the results you want by improving the quality and performance of your marketing efforts – sometimes without even raising your costs. Below find 7 effective optimization strategies…this is just a sample as there are a lot of things you can...

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Week 7: Mobile Marketing

November 10th, 2008 by Jen Volpe

Mobile Marketing, marketing on a mobile phone/device, has become increasingly popular ever since the rise of SMS (Short Message Service). Mobile marketing is a rather new channel to communicate/market to the mobile consumer and will only become more and more popular. As a marketer, you should...

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Week 6: Blogging

October 27th, 2008 by Jen Volpe

A blog is a Web site, usually maintained by an individual or company with regular entries of commentary, descriptions of events or other material. Many blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, Web pages, and other...

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Week 5: Widgets

October 16th, 2008 by Jen Volpe

What is a widget? A web widget is anything that can be embedded within a page of HTML (a web page) and it automatically adds some content to that page that is not static. Generally widgets are 3rd party originated, but they can also be homemade. Widgets can also be called “modules”,...

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Week 4: Link Building

October 7th, 2008 by Jen Volpe

What is all this talk about Link Building? And what is it? Link building is creating links to your website from other websites in order to establish and/or improve your rank with the search engines. Link building is critical for the following reasons. 1) Direct Traffic: Links send...

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Week 3: What Is an RSS Feed?

September 29th, 2008 by Jen Volpe

What Is an RSS Feed? • An RSS feed stands for a “Really Simple Syndication” (RSS) and it’s a way for content/Web publishers to make content and updates available automatically as downloads to subscribers. RSS Feeds typically consist of headlines or short summaries of content with a...

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Week 2: Email Marketing

September 22nd, 2008 by Jen Volpe

How do you create an effective email campaign? E-mail plays an increasingly important role in today’s Web marketing.  Because customers aren’t always logged into their online communities or near a computer, they rely on e-mail to keep them informed of relevant updates, news and...

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Week 1: What Is This Thing Called Twitter?

September 15th, 2008 by Jen Volpe

What Is This Thing Called Twitter? As a Marketing Strategist at The Foundry Agency, I wanted to create a weekly blog of all Internet/web-based marketing and advertising–since I’m coming from a predominant-print background, I thought this would be a good way to learn more...

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