The Inspiration Room Daily Feed

Posts Tagged ‘interactive’

Surfrider Rise Above Plastics

March 15, 2010
Surfrider Foundation has launched a new PSA television commercial raising awareness of the environmental movement’s Rise Above Plastics program. The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes...

Posted in Integrated Strategy, Online Advertising | No Comments »

Conforama for the Neighbors

March 15, 2010
Conforama is known as a more traditional furniture chain in France. But with 48% of furniture buyers in France under age 35, Conforama wanted to shift perceptions and appeal to the sensibilities of this younger consumer. The “Neighbours” campaign, launched in 2009, does just that....

Posted in Integrated Strategy, Online Advertising | No Comments »

Act on CO2 Fairy Tales

March 15, 2010
Act on CO2, a communication channel of the UK’s Department of Energy and Climate Change (DECC), has had two of its print advertisements banned by the Advertising Standards Authority (ASA). The ads, “Jack and Jill”, and “Three Men in a Tub” are part of a set of four...

Posted in Integrated Strategy, Online Advertising | No Comments »

FCUK For Man and For Woman

March 15, 2010
French Connection UK is running “For Man” and “For Woman”, parallel advertising campaigns designed to attract the attention of each gender. The “Man” campaign, online at manifesto.frenchconnection.com, draws on classic gender stereotypes associated with old...

Posted in Integrated Strategy, Online Advertising | No Comments »

Rhapsody Dave’s Perfect Moments

March 14, 2010
Rhapsody, the online music service run by MTV and Real Music, featured Seattle blogger Dave Knight in “Rhapsody Moments”, an advertising campaign launched in December 2009. A Rhapsody moment is when a song ties in to a certain place/time/event in your life, and you’ll forever...

Posted in Integrated Strategy, Online Advertising | No Comments »

LG Infinia Enhancing Reality

March 14, 2010
LG has launched a television advertising campaign for the LG Infinia television, combining footage from the Thailand jungle and sea with photoreal CG animals. “Butterflies” shows us a single cocoon releasinig tens of thousands of CG butterflies. An elephant, with the help of CG...

Posted in Integrated Strategy, Online Advertising | No Comments »

Volkswagen Like a Golf

March 14, 2010
Volkswagen’s “Like a Golf” has won a Gold award in cars category at the British Television Advertising Awards. The television commercial, launched in August 2009, was designed to position the Volkswagen Golf as the top of the hatchback car class. From a witness to a road...

Posted in Integrated Strategy, Online Advertising | No Comments »

BMW Dinner for Double R

March 14, 2010
BMW has hit paydirt with the most watched BMW YouTube video ever (1.6 million views since March 5) in “Dinner for Double R”, a promotional video for the S 1000 RR superbike. Most of us have seen the oldest trick in the book, removing a table cloth from a table and leaving wine...

Posted in Integrated Strategy, Online Advertising | No Comments »

Compare the Meerkat wins Gold

March 14, 2010
Compare.com’s 2009 Meerkat campaign has won Gold at the 2010 British Television Advertising Awards, earning recognition for Jingles, Sergei, Puppets, Jacuzzi, The Sun Interview, Aleksandr Bloopers, and Sergei Bloopers. Aleksandr Orlov, Russian mascot for the “Compare the...

Posted in Integrated Strategy, Online Advertising | No Comments »

Pedigree Catch in Slow Motion

March 13, 2010
Pedigree Petfood Canada has launched “Catch”, a multimedia advertising campaign featuring the efforts of dogs to catch Healthy Pocket pieces of Pedigree Vitality. Muscles are tensed. Tongues are let loose. Saliva drips. Bodies are launched. Some are not. Canine expressions of all...

Posted in Integrated Strategy, Online Advertising | No Comments »


Close Window

Add Blog Pod Favorite