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Posts Tagged ‘creative design’

HP Travel Batteries

March 18, 2010
HP in India is promoting travel batteries with a print advertising campaign with the tag line, “Because you can’t afford to stop. HP long lasting travel batteries”. Three print ads, Wedding Planner, Director, Archaeologist, present all the hard work behind the scenes needed to...

Posted in Integrated Strategy, Online Advertising | No Comments »

Diet Coke Stay with Sweet Disposition

March 18, 2010
Coca Cola has launched “Stay”, a large-scale exploration of extraordinary people preparing to go off and do extraordinary things, large and small. These are the kinds of moments that are fueled by Diet Coke. “Sweet Disposition” by The Temper Trap is used as the musical...

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Paddy Power World’s Largest Ad

March 18, 2010
Gambling agency Paddy Power has set a new record for outdoor advertising, building a 270 foot (82 metres) long sign on the hill overlooking Cheltenham Race Course. Locals believe that the sign on Cleeve Hill in Gloucestershire has the potential to become one of the country’s most recognised...

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Go Back to Pompeii with Visa

March 18, 2010
Te Papa Tongarewa, the National Museum of New Zealand in Wellington, is running A Day in Pompeii, a four month exhibit on the volcanic destruction of the Roman city. Visitors are invited to discover what life was like in Pompeii before rock and ash from Mt Vesuvius engulfed the bustling Roman...

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Coca Cola Light Lemon Peel

March 17, 2010
Here’s a sweet piece of work from Coca Cola in the Netherlands, promoting Coca Cola Light with Lemon, a drink launched in 2005 to compete with Pepsi Twist. A simple slice of lemon peel is presented on a plain background with a 150 ml can of Coca Cola Light Lemon. The drink now has its...

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The Should’ve Gone To SpecSavers Effect

March 17, 2010
SpecSavers has launched a new advertising campaign providing a spoof of the award-winning 2006 Lynx Effect Billions commercial. Beautiful bikini-clad girls run in search of a mystery goal, carrying handbags, mobile phones and shopping bags. Finally they reach their goal, a fragrance-spraying...

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IBM Smarter Planet Anthem

March 17, 2010
IBM is continuing the Smarter Planet advertising campaign with “Anthem”, demonstrating how an understanding of data patterns is important to industries like healthcare, transportation and energy and utilities. Zoo Films director James Frost, who directed the Radiohead music video for...

Posted in Integrated Strategy, Online Advertising | No Comments »

IBM Smarter Planet Anthem

March 17, 2010
IBM is continuing the Smarter Planet advertising campaign with “Anthem”, demonstrating how an understanding of data patterns is important to industries like healthcare, transportation and energy and utilities. Zoo Films director James Frost, who directed the Radiohead music video for...

Posted in Integrated Strategy, Online Advertising | No Comments »

Surfrider A little bit of rubbish

March 17, 2010
Surfrider Foundation Europe is promoting the Ocean Initatives 2010 with a print advertising campaign with the tag line, “In the sea, there’s no such thing as a little bit of rubbish.” A jerry can, a tyre, a plastic detergent bottle and a soda can each are given the iceberg...

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Carlton Draught Any Excuse

March 17, 2010
Fosters, the Australian beer conglomerate, has released the latest advertising campaign for Carlton Draught, the beer celebrated in the Big Ad campaign of 2005. “Any Excuse“, a set of seven videos, was put on ice for some time by Fosters because of concern that the campaign was...

Posted in Integrated Strategy, Online Advertising | No Comments »


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