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Posts Tagged ‘commercials’

IBM Smarter Planet Anthem

March 17, 2010
IBM is continuing the Smarter Planet advertising campaign with “Anthem”, demonstrating how an understanding of data patterns is important to industries like healthcare, transportation and energy and utilities. Zoo Films director James Frost, who directed the Radiohead music video for...

Posted in Integrated Strategy, Online Advertising | No Comments »

IBM Smarter Planet Anthem

March 17, 2010
IBM is continuing the Smarter Planet advertising campaign with “Anthem”, demonstrating how an understanding of data patterns is important to industries like healthcare, transportation and energy and utilities. Zoo Films director James Frost, who directed the Radiohead music video for...

Posted in Integrated Strategy, Online Advertising | No Comments »

Surfrider A little bit of rubbish

March 17, 2010
Surfrider Foundation Europe is promoting the Ocean Initatives 2010 with a print advertising campaign with the tag line, “In the sea, there’s no such thing as a little bit of rubbish.” A jerry can, a tyre, a plastic detergent bottle and a soda can each are given the iceberg...

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Carlton Draught Any Excuse

March 17, 2010
Fosters, the Australian beer conglomerate, has released the latest advertising campaign for Carlton Draught, the beer celebrated in the Big Ad campaign of 2005. “Any Excuse“, a set of seven videos, was put on ice for some time by Fosters because of concern that the campaign was...

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Guinness Slide from Bar to Office

March 16, 2010
The legendary status of the freshly poured Guinness is celebrated in “Slide”, a television commercial spanning the bar and the workplace with a myriad of special effects. A fresh pint of Guinness is slid down a bar by a bartender. We then follow the pint down the end of the bar, out...

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Guinness in another Dimension

March 16, 2010
Guinness takes Ireland’s fast-paced and aggressive field sport of hurling from the playing field to a stylized cube, adding a whole new dimension to the action. The spot, filmed on stage in London with some of the sport’s up-and-comers, highlights the intense athleticism of the sport,...

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Guinness Scout for Greatness

March 16, 2010
The Guinness connection with football greatness in Africa is celebrated in “Scout”, a television commercial based around the central idea that there is greatness in every man, everywhere and is a call to action for men to step up and realise their potential today. British actor Danny...

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Hummer Toboggan

March 16, 2010
Hummer’s 2004 advertising campaign included a television commercial, “Toboggan”, directed by no other than Kathryn Bigelow, the winner of Best Director award at the 2010 Academy Awards. A man and two boys accelerate down a snowy mountainside slope, heading recklessly toward...

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Surfrider Rise Above Plastics

March 15, 2010
Surfrider Foundation has launched a new PSA television commercial raising awareness of the environmental movement’s Rise Above Plastics program. The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes...

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Conforama for the Neighbors

March 15, 2010
Conforama is known as a more traditional furniture chain in France. But with 48% of furniture buyers in France under age 35, Conforama wanted to shift perceptions and appeal to the sensibilities of this younger consumer. The “Neighbours” campaign, launched in 2009, does just that....

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