SpecSavers has launched a new advertising campaign providing a spoof of the award-winning 2006 Lynx Effect Billions commercial. Beautiful bikini-clad girls run in search of a mystery goal, carrying handbags, mobile phones and shopping bags. Finally they reach their goal, a fragrance-spraying short sighted hero. But when they see his ugly glasses the magic stops. [...]
The Should’ve Gone To SpecSavers Effect
Posted by The Inspiration Room Daily Blog on March 17th, 2010 | Original Post »
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Tags: commercials, creative design, global advertising, interactive, interactive design, music videos, print
Categories: Integrated Strategy, Online Advertising
Posted by The Inspiration Room Daily Blog on March 17th, 2010 | Rated: 
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